What will your ad budget bring in?
Enter your budget and numbers — see the clicks, leads, sales and return you can expect from Google, Meta, LinkedIn or TikTok ads.
Good to know
Ad returns, explained
Where do the starting numbers come from?
They are typical averages across industries for each platform. Your own cost per click and conversion rate can be very different — use the numbers from your ads account if you have them.
What is ROAS?
Return on ad spend: the revenue you make for every $1 spent on ads. A ROAS of 4× means $4 of sales for each $1 of ads. Whether that is profitable depends on your margin.
How can I get more customers without spending more?
Raise your conversion rate. A faster, clearer landing page with one goal often converts 2–3× better than sending ad clicks to a homepage — the same budget then brings in far more leads.
What is a break-even cost per click?
The most you can pay for a click before the ads lose money, given your conversion rate, close rate, sale value and margin.
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